Thursday, September 2, 2010

3 ways to grow your business

Oliver Wendell Holmes said, "The great thing in life is not where we stand, but what direction we are moving." No matter what business you work in, a "business as usual" mindset will insure your competitors are making more money than you are.

If you don't stand out from the competition you may find yourself stood up by your customers. Now more than ever you have to focus, improve, and possibly even change what you do to attain, retain, and maintain customers.

One thing is for sure, tomorrow, the next day, we will still have challenges to meet for our business and our futures.


The 3 Ways to grow your business:

1. Get your customers to pay more

2. Get your customers to buy more

3 Get new customers.

Sounds simple. Customers pay more in this environment? You've got to be joking. They may do if they perceive to get better value than the competition, better service, better response, more friendly. If you can't find out what that difference is then you shouldn't be charging your customer that price in the first place.

Can you sell in new products or services? Can you create add ons to your existing product or service? What complimentary products or services could you sell in? What can you do to develop new income streams for your business?

Are your sales people seeing enough people? Are you seeing enough people? Are you measuring how many people you are seeing and what your conversion rate is?

The above are the only 3 ways you can grow a business. Are you spending enough time doing that? Are your people?

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